Mobile strategies constantly modified

As mobile device usage increases, new marketing strategies are in the horizon. A study from Oxford and SAP concluded that close to 60 percent of executives believe mobile phones will impact their businesses substantially within the next five years. The fact that half a million Android devices are activated every day is clear evidence of this trend. 

On the other hand, due to their inmediacy, ubiquity and comfort, more mobile devices are replacing PC usage.

Businesses across the industry spectrum are paying attention, and therefore, are also having to adjust their marketing strategies in order  to face the challenge of their users' constant change of habits, particularly the young. They are used to owning several models, but keep looking for a  device which allows them more freedom and provides better features. In the quest for that particular one device, smartphones are doing the job and, because of that,  becoming extremely popular. Nielsen indicates in a recent study that these

World Health Org. warns on cancer from mobile phone radiation

After years of hesitation before making the anouncement, the World Health Organization (WHO) has pronounced itself acknowledging what many scientists around the world have already stated quite clearly. Radiofrequency electromagnetic fields generated by mobile phones may cause cancer.

There is a significant number of theories coming from reputed scientists on this subject, and most of them confirm that, in fact, there is a potential

It rained and poured over Amazon Cloud

One of the most critical issues in deploying a large scale cloud is that a relatively minor configuration bug could impact not just one computer but the whole network in that particular cloud. This is, to a certain extent, what happened this week to Amazon Web Services cloud in an incident the company is blaming on an error by a tech person, which

SMB going Cloud

After a series of determining actions that are going to define the future of IT infrastructure, it is evident that not only large corporations but mainly small and medium businesses are taking the necessary steps to adopt cloud as their standard of choice.

If companies in the SMB sector are going to stay competitive, their CIO's will be required that their units be able to handle enough power to deploy a large amount of

Mobile World Congress 2011

This year's meeting has brought a number of interesting surprises among the brands that are considered tha movers and shakers of the industry. One of those is the fact that LTE will 

Switching priorities

In the technology world, things move at the speed of light. This is due to the constant pressure to produce devices able to handle apps and operations of greater complexity. 

Companies are also demanding machines with a computing capacity that will have to keep getting higher, as well as solutions that can incorporate all of these plus

IT sales to businesses help restore investors confidence

The year ends with a recovery in the technology sector thanks to sales targeted to businesses. This indicates that IT stocks are starting to lead the market. Microsoft, Apple and Intel are reporting record revenue and profits, and they are readying themselves to

Microsoft launching new TV service

In order to compete with Apple's iTV and Google TV, services anounced earlier, Microsoft is entering the Internet TV arena which looks every time more competitive and promising. 


There are infinite possibilities for all three, and others to come, if we consider the increasing computing power of new devices, which allows companies to offer millions of apps and services that will be have to be introduced by  this sector, which is starting to shake up due to the impact internet will most likely 

Facebook not reinventing the wheel

With the launching of a new email service, and taking advantage of the company’s tremendous pull, Mark Zuckerberg’s giant social networking service provider is not reshaping email, texting, buzzing or any other tool for web communication and sharing. There are other companies that have been doing the same, such as New York city startup GroupMe.

Google will to have move quickly and seriously if it does not want to lose out on this one. A while ago they launched Buzz and Wave as tools

High gear in Cloud Computing projects

There is a tremendous increase in the resources allocated towards cloud projects that currently there already is a significant amount of talk about a major shift that includes virtualization initiatives. From Linux to Windows, from government to

Social Technology driving e-business

Social technology is a driving force strong enough to determine trends, it is also big enough to promote change in people's behaviour. 


This has not gone unnoticed in e-marketing and e-business in general since we can see a tremendous

Google Voice initiative

Google is offering free phone calls from within the United States and people are taking advantage of this service. Some people have also placed calls from Europe to the States using PCs or other devices, and it seems there is no charge either. The idea is nice for the company, if it later will be used to gain a greater