The new Myspace

The efforts made by this social network are substantial, and by launching the new.myspace.com web site version the company seems to be sincerely trying to get in touch with users' needs. Hopefully this strategy will do the job for them; otherwise, the chances of being successful at yet another future version will most likely prove futile if they want to come even close to competing with a giant like Facebook. It is also important to mention that the new Myspace gets high marks in areas such as usability, interactivity, audio visual player experience, user interface and image. 

The new version, compared to the classic one, provides the user with a somewhat limited license to operate the profile of choice which can be retrieved from the classic myspace version, or the user can create a new profile. If the choice is the latter, and creating such a new profile is more appealing, then new terms must be accepted, which will make some authors of original copyrighted music, or any other kind of content, a lot more relaxed.

The not-so-great aspects about the new version could have more to do with the new terms and conditions for users and content creators, and although there might be some understood things in those terms, in this space, on the other hand, I decided to 

Facebook going into the Music business

Facebook is said to be teaming up with Spotify, Pandora and others in order to get into the Music industry.

The strategy would be for users to engage into streaming music and sharing it with their friends, as well as finding out what they are listening to, so they can all recommend their musical tastes among themselves. In other words, the same idea as

Google + not a new Wave but more

The people at Google are clearly going after Facebook, but this time, in a way they have not tried before, and that is by introducing a social networking service loaded with new  features, options and a technologically different approach altogether.

We remember that they already attempted to do it before by launching  brand names such as Wave and Buzz but, inevitably, had to put them both aside, and needed to come up with something else with no time to waste, not precisely because they cannot afford being out of the competition, but because it is a matter of

Social Technology driving e-business

Social technology is a driving force strong enough to determine trends, it is also big enough to promote change in people's behaviour. 


This has not gone unnoticed in e-marketing and e-business in general since we can see a tremendous