While Android has proven to be tremendously successful for Google, Facebook is intending to compete for the enormous advertising market, as well as for similar opportunities which the search giant is enjoying at this moment.
The critical thing for the user to consider has to do with the well known issues and challenges in terms of security that the everyone would potentially face knowing that the much talked about
security policies implemented by Facebook have been changing so many times that users could understandably loose their trust. This is particularly important considering the fact that a mobile phone accompanies its owner practically everywhere.
Adding to the Kindle offering, Amazon will compete by launching a device that could very well have a strategic advantage. In terms of e-commerce user's experience, if we compare it to any combination of other technology options available, Amazon's platform could have the perfect mix of immediacy and ubiquity in the same device simply by adding new and innovative ways to access products and services through its already developed and successful infrastructure. Whether the Kindle is any indication or not, and provided it comes with a reasonable price, the smartphone could prove to be the decisive technology for the online dream shopping experience all brand names are looking for. Being able to finally offer such level of user experience to consumers is enough reason for a company like Amazon to make it a reality.
The smartphone market is expanding and making it possible for brand names, that previously were not being considered as any kind of threat, to compete and beat the electronics giants such as Sony. A classic case in point of this phenomenon is the iPhone. The leveraging of technology towards this particular mix of sales and service will continue to show how steamy this game keeps getting and how the user can benefit from the advanced e-commerce and geomarketing features. However, it does not mean that all these innovations should be taken lightly, or that users are just supposed to accept whatever comes in a device without questioning the possible compromise to their personal data. For this very reason, and more than ever, users should not just limit themselves to acquiring something for the apparent benefits packaged in a new device, they should also be aware of all the potential security issues involved, and act accordingly to protect themselves.
Copyright Esteban Dobronsky 2011 ©
