Google + not a new Wave but more

The people at Google are clearly going after Facebook, but this time, in a way they have not tried before, and that is by introducing a social networking service loaded with new  features, options and a technologically different approach altogether.

We remember that they already attempted to do it before by launching  brand names such as Wave and Buzz but, inevitably, had to put them both aside, and needed to come up with something else with no time to waste, not precisely because they cannot afford being out of the competition, but because it is a matter of

Social Technology driving e-business

Social technology is a driving force strong enough to determine trends, it is also big enough to promote change in people's behaviour. 


This has not gone unnoticed in e-marketing and e-business in general since we can see a tremendous