Technology for e-commerce is geared to drive some big battles, like the one engaging Amazon and Wallmart for the world´s biggest retailer title.
Not long ago people were thinking that online commerce would replace the traditional way of shopping. They also thought stores would disappear, and then got all excited about it. That has not happened yet, and it seems will not, completely, at least not in the foreseeable future. Physical stores are not going to disappear because people really enjoy taking walks to the nearest mall just as much as they like window shopping downtown, or being able to touch and feel the quality of the products they are getting. Online stores have not come up with a better alternative to that, so far.
On the other hand, there is no substitute for efficiency, excellent customer care, logistical speed, and the comfort of being able to purchase something that is only available in far away locations, even if that means across the globe. These are aspects where Amazon started to make a huge difference years ago, and since then many others have tried following, either successfully or otherwise.
As a sign of the times we are living, Walmart has decided to develop Polaris, which is its own e-commerce search engine designed to help it compete at a large scale with online giants like Amazon or Google. The idea is to produce more relevant results for customers' queries on the
Not long ago people were thinking that online commerce would replace the traditional way of shopping. They also thought stores would disappear, and then got all excited about it. That has not happened yet, and it seems will not, completely, at least not in the foreseeable future. Physical stores are not going to disappear because people really enjoy taking walks to the nearest mall just as much as they like window shopping downtown, or being able to touch and feel the quality of the products they are getting. Online stores have not come up with a better alternative to that, so far.
On the other hand, there is no substitute for efficiency, excellent customer care, logistical speed, and the comfort of being able to purchase something that is only available in far away locations, even if that means across the globe. These are aspects where Amazon started to make a huge difference years ago, and since then many others have tried following, either successfully or otherwise.
As a sign of the times we are living, Walmart has decided to develop Polaris, which is its own e-commerce search engine designed to help it compete at a large scale with online giants like Amazon or Google. The idea is to produce more relevant results for customers' queries on the
