The optimization includes changes that are important if you can appreciate a clean and precise map that launches with big style to be able to land on a brand that is well known for its design as well as for its value-added product range and launch program.
If at first it seemed that the main beneficiary in this deal was going to be Google, the
reality is that Apple needed to use its ever increasingly stronger competitor in the Android market in order to gain some momentum since Apple had been substantially loosing market share to the Google brand whose maps app is the most popular in that category. At the end of the day, it all has to do with pure and simple strategy for both companies.
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