Wednesday, June 29, 2011

Mobile strategies constantly modified

As mobile device usage increases, new marketing strategies are in the horizon. A study from Oxford and SAP concluded that close to 60 percent of executives believe mobile phones will impact their businesses substantially within the next five years. The fact that half a million Android devices are activated every day is clear evidence of this trend. 
On the other hand, due to their inmediacy, ubiquity and comfort, more mobile devices are replacing PC usage.

Businesses across the industry spectrum are paying attention, and therefore, are also having to adjust their marketing strategies in order  to face the challenge of their users' constant change of habits, particularly the young. They are used to owning several models, but keep looking for a  device which allows them more freedom and provides better features. In the quest for that particular one device, smartphones are doing the job and, because of that,  becoming extremely popular. Nielsen indicates in a recent study that these

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